Lao

THE AMERICAS: andres@surefireagency.com

Producer and Dj since 2001, active character in the promotion and diffusion of the Mexican electronic scene. Since the mid-2000s, his work has focused on the production of proactive and experimental danceable electronic music for the alternative dance floor. In 2010 he founded 401.mx, the first Mexican site that specialized in promoting and supporting Latin American electronic club music in a formal and constant manner with the aim of positioning the Latin scene on a global scale. In his production, Lao works with recontextualized classic sounds that are interwoven with local sounds to create avant-garde dance pieces that rethink his identity. He is a member of the NAAFI label, and head of his own label Extasis Records. He was part of the 2014 Red Bull Music Academy generation that was held in Tokyo. He has participated in campaigns for Native Instruments (global), Corona, Smirnoff (global) and Nike among others. He has produced for Gaika, Mc Bin Laden, Tomasa Del Real, Santa Bandida, Fuete Billete, FNTXY, Yoga Fire, Linn Da Quebrada, Nick Hook, Denise Gutierrez, Missil, Speak. Recently in 2018 he did remixes for Fever Ray and Interpol, he also won the NTS Radio x Sonos International Knockout Cup.